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Home » Archives » September 2006 » Why Music Radio Sucks

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09/12/2006: "Why Music Radio Sucks"

I've railed against the current state of radio before, and before that. As someone who spent a couple of years on the radio in college and seriously considered it as a career, it kills me to listen to the controlled, monitored pablum that drools out of my speakers. Anything that smacks of originality is squashed, and if you don't kiss the ass of the sponsors, you're gone.

While I'm a tech guy, I understand that technology doesn't always make things better - sometimes, it's at the heart of evil. This is one of those cases. In today's column over at LARadio.com, there's a mention of a job opening for an assistant Program Director. The listing includes the requirement that the applicant possess "a high level of expertise with Selector music program." Hmm, I thought ... could this be the root of evil itself? So I did a little Googling and found the following:

SELECTOR music scheduling software is the industry standard.

SELECTOR XV handles thousands of possible programming philosophies and format permutations with its rules-based scheduling engine. With the SELECTOR XV Plus model you can also playback audio, rip songs and analyze your music.

SELECTOR works best because it schedules music with the time-honored technique of pinpoint priorities and rotation rules, which was invented by RCS and quickly established as standard methodology in the radio industry worldwide.

And this ...

LINKER is the world’s most widely-used promo scheduler and the companion product to Selector music scheduling. Handle the often overlooked but critically important elements on a station between the songs and the commercials. RCS named those elements “Links” back in the 1980’s and that term remains in popular use today. LINKER helps you personalize and position your station.

Designed to rotate promos, jingles, liners, sweepers, intros, beds, public service announcements, live scripts or special effects, LINKER lets you have total control over the scheduling of these important items on a station log.

Remember when "personalizing and positioning your station" meant hiring bright, witty DJ's who knew the music they were playing? Now, all you need is a fast PC and a big hard drive and you don't need staff or creativity!

Tom Petty really got it right ... angry, grr

And there goes the last DJ
Who plays what he wants to play
And says what he wants to say
Hey, hey, hey
And there goes your freedom of choice
There goes the last human voice
There goes the last DJ



About the MB

Unvarnished, unedited and uncensored views from your host on just about any topic you can imagine. I make you no promise but this - we may agree or disagree, but you'll always get the truth - as I see it ...


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