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01/15/2008: "Super Bowl Fever In The Valley Of The Sun"

Living in LA, it's pretty hard to get excited about the NFL. After all, both of our teams (the one we stole from Cleveland and the one we stole from Oakland) left town back in the '90s. If you want to see what it's like to get fired up over football, though, all you have to do is come to Phoenix.

On Feburary 3rd, Super Bowl XLII will be played in Glendale, at the west end of the valley. The game will be held in University of Phoenix Stadium, home of the Arizona Cardinals (stolen from St. Louis, who then stole the Anaheim Rams, who were earlier stolen from LA). Just an aside ... how funny is it that a school that doesn't have a campus sponsors a stadium so it looks like they have a football team ... tee hee ...

Anyway, even though the event is almost three weeks away, the PR blitz is in full gear. When I landed at Sky Harbor Airport last night, I noticed that every glass door you pass through has been emblazoned with the SB logo. All over town they're talking about those "big game parties" - can't mention the Super Bowl name unless you're a licensed sponsor. And the local TV anchors are frothing at the mouth whenever they talk about the game and all the tourist money that will come with it.

I'll give the AZ homers a break - this is a pretty big deal for them. They have a shiny new stadium to show off, and it's not often the national spotlight gets shown down here. Let them have their moment in the sun ...